{"id":9313,"date":"2020-04-11T00:07:14","date_gmt":"2020-04-10T17:07:14","guid":{"rendered":"https:\/\/phelieu247.com\/?p=9313"},"modified":"2020-04-11T07:29:06","modified_gmt":"2020-04-11T00:29:06","slug":"tac-dong-cua-covid-19-den-hanh-vi-tieu-dung-va-ban-le","status":"publish","type":"post","link":"https:\/\/phelieu247.com\/en\/tac-dong-cua-covid-19-den-hanh-vi-tieu-dung-va-ban-le\/","title":{"rendered":"T\u00e1c \u0110\u1ed9ng C\u1ee7a Covid-19 \u0110\u1ebfn H\u00e0nh Vi Ti\u00eau D\u00f9ng V\u00e0 B\u00e1n L\u1ebb T\u1ea1i Vi\u1ec7t Nam N\u0103m 2020"},"content":{"rendered":"

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C\u1ea3 th\u1ebf gi\u1edbi hi\u1ec7n nay \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u mang t\u00ean Covid-19. Vi\u1ec7c \u0111\u1ed1i ph\u00f3 v\u1edbi \u0111\u1ea1i d\u1ecbch n\u00e0y \u0111\u00e3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn nhi\u1ec1u l\u0129nh v\u1ef1c. \u0110\u1eb7c bi\u1ec7t, l\u00e0 ng\u00e0nh d\u1ecbch v\u1ee5 v\u00e0 h\u00e0ng kh\u00f4ng l\u00e0 ch\u1ecbu t\u1ed5n th\u1ea5t n\u1eb7ng n\u1ec1. K\u00e9o theo \u0111\u00f3, h\u00e0ng lo\u1ea1t nh\u1eefng ng\u00e0nh kh\u00e1c ph\u1ea3i ch\u1ecbu k\u00e9o theo. Trang chuy\u00ean nghi\u00ean c\u1ee9u v\u1ec1 th\u1ecb tr\u01b0\u1eddng Kanta \u0111\u00e3 t\u1ed5ng h\u1ee3p nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a Covid-19 \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb<\/strong><\/a><\/em><\/span> \u1edf Vi\u1ec7t Nam, t\u1ea1i 4 th\u00e0nh ph\u1ed1 l\u1edbn. C\u00f9ng nghi\u00ean c\u1ee9u xem h\u1ecd \u0111\u00e3 \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n<\/blockquote>\n

Nh\u1eefng T\u00e1c \u0110\u1ed9ng Ban \u0110\u1ea7u \u2013 K\u1ef3 V\u1ecdng T\u0103ng Tr\u01b0\u1edfng Kinh T\u1ebf Ch\u1eadm L\u1ea1i<\/strong><\/span><\/h2>\n

\"Nh\u1eefng<\/p>\n

N\u1ec1n k\u00eanh t\u1ebf Vi\u1ec7t Nam cho th\u1ea5y nh\u1eefng tri\u1ec3n v\u1ecdng l\u1ea1c quan trong n\u0103m 2019. GDP v\u01b0\u1ee3t ch\u1ec9 ti\u00eau 6.8% \u0111\u00e3 \u0111\u1ec1 ra. CPI \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t t\u1ed1t c\u00f9ng v\u1edbi t\u0103ng tr\u01b0\u1edfng hai con s\u1ed1 t\u1eeb doanh thu b\u00e1n l\u1ebb h\u00e0ng ti\u00eau d\u00f9ng. Tuy nhi\u00ean, v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n kh\u00f4ng mong mu\u1ed1n c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19. T\u1eeb cu\u1ed1i th\u00e1ng 1 \u0111\u1ebfn nay, \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i c\u1ee7a n\u1ec1n kinh t\u1ebf v\u00e0 m\u1ee9c l\u1ea1m ph\u00e1t \u0111\u01b0\u1ee3c ghi nh\u1eadn cao nh\u1ea5t trong v\u00f2ng 7 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y.<\/p>\n

T\u00e1c \u0110\u1ed9ng C\u1ee7a Covid-19 – FMCG T\u0103ng Tr\u01b0\u1edfng Ch\u1eadm<\/strong><\/span><\/h2>\n

M\u1eb7c d\u00f9 ghi nh\u1eadn con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng trong n\u0103m 2019. Tuy nhi\u00ean, t\u0103ng tr\u01b0\u1edfng FMCG hai th\u00e1ng \u0111\u1ea7u n\u0103m 2020 c\u00f3 s\u1ef1 ch\u1eadm l\u1ea1i \u1edf m\u1ee9c 5.2%. C\u00e1c ng\u00e0nh h\u00e0ng ch\u00ednh nh\u01b0 s\u1eefa & s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa, th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i, s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n ti\u1ebfp t\u1ee5c l\u00e0m t\u1ed1t khi \u0111\u00f3ng g\u00f3p l\u1edbn v\u00e0o m\u1ee9c t\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Trong khi \u0111\u00f3, \u0110\u1ed3 u\u1ed1ng gi\u1ea3m \u0111\u00e1ng k\u1ec3; m\u1ed9t ph\u1ea7n c\u00f3 th\u1ec3 do h\u1ea1n ch\u1ebf vi\u1ec7c \u0111i l\u1ea1i, tham quan du l\u1ecbch, t\u1ee5 h\u1ecdp b\u1ea1n b\u00e8 c\u0169ng nh\u01b0 nhu c\u1ea7u ti\u1ec7c t\u00f9ng gi\u1ea3m v\u00e0 \u01b0u ti\u00ean b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe trong m\u00f9a d\u1ecbch.<\/p>\n

\"T\u00e1c<\/p>\n

Ngu\u1ed3n: Data Analysis for Marketing<\/em><\/p>\n

T\u00e1c \u0110\u1ed9ng C\u1ee7a Covid-19 \u0110\u1ebfn H\u00e0nh Vi Ti\u00eau D\u00f9ng V\u00e0 B\u00e1n L\u1ebb – \u0110i\u1ec3m L\u1ea1i C\u00e1c M\u1ed1c Th\u1eddi Gian<\/strong><\/span><\/h2>\n

Th\u1eddi k\u1ef3 cao \u0111i\u1ec3m c\u1ee7a d\u1ecbch r\u01a1i v\u00e0o tu\u1ea7n \u0111\u1ea7u ti\u00ean c\u1ee7a th\u00e1ng 2. Khi Ch\u00ednh ph\u1ee7 ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 th\u00f4ng tin d\u1ecbch \u1edf Vi\u1ec7t Nam. \u0110\u1ea7u ti\u00ean v\u1edbi 6 tr\u01b0\u1eddng h\u1ee3p d\u01b0\u01a1ng t\u00ednh.<\/p>\n

\"\u0110i\u1ec3m<\/p>\n

T\u00e1c \u0110\u1ed9ng C\u1ee7a Covid-19 \u0110\u1ebfn H\u00e0nh Vi Mua S\u1eafm T\u1eb7ng Qu\u00e0<\/strong><\/span><\/h2>\n

\"T\u00e1c<\/p>\n

T\u00e1c \u0110\u1ed9ng C\u1ee7a Covid-19 \u0110\u1ebfn T\u00e2m L\u00fd Mua H\u00e0ng<\/strong><\/span><\/h2>\n

Khi b\u0103\u0301t \u0111\u00e2\u0300u co\u0301 ca nhi\u00ea\u0303m ta\u0323i Vi\u1eb9\u0302t Nam, ngu\u031b\u01a1\u0300i da\u0302n co\u0301 ta\u0302m ly\u0301 hoang mang lo l\u0103\u0301ng. \u0110i\u1ec1u n\u00e0y d\u00e2\u0303n \u0111\u00ea\u0301n ha\u0300nh vi ti\u0301ch tr\u01b0\u0303 pho\u0300ng ng\u01b0\u0300a. \u0110\u1ec8nh \u0111i\u1ec3m \u0111\u1ea7u ti\u00ean l\u00e0 khi co\u0301 tin 3 ngu\u031b\u01a1\u0300i VN nhi\u00ea\u0303m Covid-19. Sau \u0111o\u0301, khi lie\u0302n ti\u00ea\u0301p co\u0301 tho\u0302ng tin 3 b\u1eb9\u0302nh nha\u0302n \u0111u\u031b\u01a1\u0323c xu\u00e2\u0301t vi\u1eb9\u0302n trong 3 nga\u0300y. Ta\u0302m ly\u0301 ngu\u031b\u01a1\u0300i da\u0302n \u00f4\u0309n \u0111i\u0323nh ho\u031bn, b\u0103\u0301t \u0111\u00e2\u0300u co\u0301 ha\u0300nh vi gia\u0309i c\u01b0\u0301u h\u00f4\u0303 tr\u01a1\u0323 (Thanh Long, To\u0302m Hu\u0300m). Tuy nhie\u0302n, ta\u0302m ly\u0301 ngu\u031b\u01a1\u0300i da\u0302n se\u0303 r\u00e2\u0301t d\u00ea\u0303 thay \u0111\u00f4\u0309i v\u01a1\u0301i nh\u01b0\u0303ng tho\u0302ng tin m\u01a1\u0301i nh\u00e2\u0301t. (\u1ed4 di\u0323ch ta\u0323i Ha\u0300n Qu\u00f4\u0301c, Nh\u1ea1\u0302t Ba\u0309n, ca\u0301c ca ta\u0301i nhi\u00ea\u0303m ta\u0323i Trung Qu\u00f4\u0301c).<\/span><\/p>\n

Theo Nielsen Vietnam, 95% ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng lo s\u01a1\u0323 nhu\u031bng kho\u0302ng nghi\u0303 di\u0323ch se\u0303 bu\u0300ng pha\u0301t ma\u0323nh.\u00a02-3 tha\u0301ng: khoa\u0309ng th\u01a1\u0300i gian ngu\u031b\u01a1\u0300i da\u0302n nghi\u0303 di\u0323ch se\u0303 di\u00ea\u0303n ra.<\/p>\n

Chi Ti\u00eau D\u1ef1 Tr\u1eef H\u00e0ng Trong M\u00f9a D\u1ecbch<\/strong><\/em><\/span><\/h3>\n

V\u1edbi t\u00e2m l\u00fd lo l\u1eafng v\u00e0 hoang mang trong giai \u0111o\u1ea1n d\u1ecbch b\u00f9ng ph\u00e1t. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u ch\u1ee7 \u0111\u1ed9ng t\u0103ng c\u01b0\u1eddng mua s\u1eafm v\u00e0 d\u1ef1 tr\u1eef h\u00e0ng h\u00f3a ti\u00eau d\u00f9ng nhanh (FMCG). Th\u1ee9c u\u1ed1ng l\u00e0 ng\u00e0nh h\u00e0ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t trong m\u00f9a d\u1ecbch. Trong khi c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng 2 con s\u1ed1.<\/p>\n

\"T\u00e1c<\/p>\n

Thay \u0110\u1ed5i Trong Gi\u1ecf H\u00e0ng Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng<\/strong><\/em><\/span><\/h3>\n

\"Thay<\/p>\n

T\u00e1c \u0110\u1ed9ng C\u1ee7a Covid-19 \u0110\u1ebfn Chuy\u1ec3n D\u1ecbch K\u00eanh Mua S\u1eafm<\/strong><\/span><\/h2>\n